Businesses across Weston-super-Mare are pulling together to donate a range of services and activities to Action for Children so that the families affected by last month’s M5 coach accident can have a free VIP daytrip to the seaside.
After a coach carrying 53 adults and children was involved in an accident on 19 August as it travelled south on the M5 on its way to Weston-super-Mare, an appeal from Plum Communications & PR to help those affected saw the integrated agency inundated with offers from local businesses that were keen to support the national charity and ensure they could have seaside daytrip they’d planned.
Karen Morledge, director of Plum, said: “As soon as I heard about the accident I wanted to do something to try and help. I was confident that the business community of Weston would back the idea, but I’ve been astounded by the kindness people have shown towards the idea.
“We’ve been overwhelmed by offers and are in a position to offer a day filled with fun-packed activities to Action for Children, including free entry to Weston’s SeaQuarium, the Sand Sculpture Exhibition, the Weston Wheel and Weston Museum. In addition, rides will be freely available on the land train, a hovercraft and donkeys. Of course, traditional seaside fare of fish and chips and ice creams will also be provided. This serves as a wonderful reminder of the great and varied attractions Weston-super-Mare has to offer, and the enthusiasm from our business community just highlights what a fantastic place we live and work in.”
The daytrip, which has also gained support from the mayor of Weston-super-Mare, Cllr Rosslyn Willis, and the chairman of North Somerset Council, Cllr David Hitchins, will be entirely free of charge thanks to the generosity of all the businesses and attractions involved.
Darren Fairchild, seafront and events services manager for North Somerset Council, said: “Every year over six million visitors come to North Somerset and many of these enjoy Weston-super-Mare because it offers the perfect day out by the sea. It’s great that North Somerset Council and Weston-super-Mare Town Council have both come together to show their support for such a worthy cause, and I’d like to thank Plum Communications & PR for initiating this great idea. I would also like to thank all the businesses who have donated services, including the SeaQuarium, Event Attractions, Crossville Motor Services, the Sand Sculpture Festival, Living the Cream, T & L Vincent, Keith Widows at The Victorian Café, All Signs & Design and Ross Floyd of Farvis Limited.”
Jan Stoll, operational director of children’s services at Action for Children, commented: “Everyone at Action for Children would like to offer heartfelt thanks to all the organisations in Weston-super-Mare that have offered their support.”
For more information, please contact:
Karen Morledge, Director, Plum Communications & PR
01934 812323 / 07717 756644 / firstname.lastname@example.org
Photo captions: The mayor of Weston-super-Mare, Cllr Rosslyn Willis and chairman of North Somerset Council, Cllr David Hitchins, outside the SeaQuarium at Weston-super-Mare, with local businesses who have pledged their support to a VIP trip for Action for Children to visit the town.
From left to right: Jonathan Fletcher, Living the Cream; Sid the shark and David McCubbin both SeaQuarium; Tina Bishop, Weston Museum; Karen Morledge, Plum Communications & PR; Darren Fairchild, North Somerset Council, Cllr Rosslyn Willis, mayor of Weston-super-Mare; Cllr David Hitchins, chairman of North Somerset Council; Cindy Lap, Sand Sculpture Festival; Lee Emery and Ross Floyd, Farvis Limited; Anthony Lightfoot and Rosy the donkey.